LIFESTYLE
Light Read – Fun and Enjoyable!

We Did It!

The McClelland Financial Group
won the prestigious
AGF Award for Engagement,
Loyalty and Client Care.
Making us the top performing office in Canada. #whywearehere #WPAwardsCA

Application Deadline: July 20th, 11pm

DEEP DIVE
In Depth Article – Heavy on the facts and details definitely for the committed reader.

Rob's Read

The Life Cycle of Wealth

AWealthOfCommonSense.com:

"In his book The Ages of the Investor, William Bernstein describes a mythical employer named Uncle Fred who offers investors a retirement savings scheme determined by the flip of the coin. One side of the coin results in a +30% annual gain while the other side gives you a -10% loss in a given year.

Since the coin toss gives you a 50/50 shot at each outcome, this would give investors a compounded annual return stream of around 8.2% with a 20% standard deviation, not too far from the actual long-term results in the stock market.

Now let’s say you decide to contribute $1,000 each year for the next 40 years into Uncle Fred’s scheme. And let’s further assume the coin flip works out to give you 20 positive return years in a row followed by 20 negative return years in a row. In this scenario, you would end up with a little more than $100,000. Not bad, but you barely kept up with the long-term inflation numbers. "

View Full Article

Rob McClelland RFP, CFP, HBA Vice President, Co-Branch Owner, Senior Financial Planning Advisor The McClelland Financial Group of Assante Capital Management Ltd.

LIFESTYLE
Light Read – Fun and Enjoyable!

Welcoming A New Member To The Team

Michael joined The McClelland Financial Group of Assante Capital Management Ltd. in 2019 as a Strategic Associate. Previously he has worked a wide variety of roles such as Insurance Analyst at TD, Chess Instructor, and Finance Tutor. He graduated in 2016 with a Bachelor of Commerce – Specialized Honours in Finance from York University and as of 2018 has successfully passed all 3 levels of the CFA program on his first try. Michael has a constant thirst for knowledge, is always reading about finance and truly has a passion for the financial service industry.

Outside of work Michael enjoys reading, playing guitar, hockey, learning new things, and watching old movies.

LIFESTYLE
Light Read – Fun and Enjoyable!

What We've Been Up To

Top 3 things we learned on May 21st
with Golf Pro Jeff Hammond

On May 21st, Jeff Hammond, Golf Fitness Professional at The Thornhill Golf and Country Club presented at our May Lunch and Learn. His role at the golf club is to help golfers improve their game through a thorough screening process which analyzes swing mechanics, physical fitness and movement quality. Through video footage of his former client’s progress to getting our clients participating in dynamic stretches, he reinforced the fact that good fitness leads to better performance on and off the golf course.

1. Continued mobility is vital as if one part of the body is not working correctly it throw everything off.
2. Sitting is one of the worst things you can do to your body but simple stretches even in your chair can help your body immensely.
3. Even if you feel an activity isn’t physically demanding a simple warmup will help prevent injuries and ensure you are able to move your body properly.

Watch The Full Workshop Video

OPINION
Light Read – Editorial

Opinion

Who's Our Competition?

As a business owner, I notice everything. I have to. In order for me to stay competitive, I need to be aware of what other businesses are doing around me and adjust accordingly. I can thank my years of riding a motorcycle for this tendency. You have to be ultra-aware when riding a motorcycle. Instead of looking at a car, you must look through the windshield of the car and see the driver’s eyes – you need to know that they see you too.

The other day I had to go to the bank. Through my critical eyes, I was growing more and more frustrated with my experience. I stood waiting outside the bank’s glass doors with several other customers, for the clock to strike 9:30am. I don’t have issues with the hours that banks keep (I actually do appreciate that some branches stay open quite late). I have issues with the staff inside, standing and staring at us like we were puppies waiting to be adopted. They continued to check their watches until they could open the door, a couple minutes after 9:30. This is issue one.

Issue two. Bank staff are trained extremely well to cross-sell customers at every opportunity. However, why is there no training to get to know a client? Why am I asked if I had made my RRSP contribution at the bank for this year? I have been banking there for years! My client profile indicates that I am financial planner with my own business. I don’t even have an RRSP there. Bank profits 1 - Client experience 0.

It frustrates me when I read articles that refer to banks as our competition. Competition, by definition, means you should at least try to be somewhat competitive. The banks may be in the same industry as us, but they are not our competition. We are in the Client Experience business and the banks don’t even come to the game.

As an aside, after my bank experience I had to go to the Apple Store. There were smart, helpful staff in an organized environment doing their best to create happy, long term clients. I thought to myself, “now, that is our competition.”

Michael Connon B.Sc, CFP Senior Financial Planning Advisor, Co-Branch Manager The McClelland Financial Group of Assante Capital Management Ltd.

Millennial MOMENT
Light Read – Need to know information for the Millennial in you

Millennial Moment

Instagram Marketing

We have all heard the narrative before that millennials spend too much. “They likely would rather spend $15 on avocado toast then save for a rainy day”. Although this may be true, it is short sighted and not looking at the bigger picture of the landscape our marketplace. How companies reach consumers has changed. Today you could have viewed 20- 50 ads in just 10 minutes of scrolling through an app on your phone. This means companies are spending less on an advertising but reach a broader target market.

Social media plays a profound role in how we spend as consumers and our financial well being. Putting an even bigger need for financial discipline and awareness in our everyday lives. Now more than ever millennial consumers should focus on paying themselves first before spending on non-essentials.

This article by Nick Routley analyzes how brands are switching their focus to social media to reach their target markets and how it has impacted consumers today.

John Iaconetti B.A.S., Spec. Hons. Administrative Studies (Finance) Financial Advisor The McClelland Financial Group of Assante Capital Management Ltd.

THINK SMART
Podcast – Listen to Mike and Rob and their latest thoughts and industry insights

Think Smart

Optimism: The Secret to Your Success

Assante Capital Management Ltd. is a Member of the Canadian Investor Protection Fund and Investment Industry Regulatory Organization of Canada. This material is provided for general information and is subject to change without notice. Every effort has been made to compile this material from reliable sources however no warranty can be made as to its accuracy or completeness. Before acting on any of the above, please make sure to see me for individual financial advice based on your personal circumstances. Insurance products and services are provided through Assante Estate and Insurance Services Inc.

Commissions, trailing commissions, management fees and expenses, may all be associated with mutual fund investments. Mutual funds are not guaranteed, their values change frequently and past performance may not be repeated. Please read the Fund Facts and consult your Assante Advisor before investing.

Certain employees of (TMFG Tax Service) maintain a relationship with Assante Capital Management Ltd. (“Assante”) through which they sell investment products. The relationship that they have with Assante does not include tax preparation services which (TMFG Tax Service) is solely responsible. (TMFG Tax Service) is not associated in any way with Assante, and Assante has no responsibility for the tax preparation services offered by (TMFG Tax Service).

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