Author Archives: John Iaconetti

John Iaconetti

About John Iaconetti

Financial Advisor

A recession is inevitable, the question was never if it would occur but when. Often the word recession strikes fear in most investors, but of course, because nobody likes to see their portfolio fall. Often times we don’t know we are in a recession until it is almost over. This is why we never try to time the market, investors cannot experience highs without experiencing some lows. The best bull markets occur after tough times.

The world around us is constantly becoming more expensive. Young adults have been dropped into a situation where the cost of living has grown at a rate much higher than the growth of household income. Couple that with the constant increase in tuition costs, it has never been more important to save.

“Almost two-thirds of millennials say they’re living paycheck to paycheck and only 38% feel financially stable, according to a new survey from Charles Schwab.

Millennials, more than any other generation surveyed by Schwab, feel the most insecure when it comes to their finances. That’s according to roughly 380 millennials (ages 23 to 38) surveyed for Schwab’s 2019 Modern Wealth report.”

Every year there has been new global initiatives to protect our environment and rightfully so. Latest environmental studies show that pollution and carbon emissions will lead to substantial changes in our earth by as early as 2050. It is our duty as humans to reverse the effects that we have had on the earth and prolong its existence for future generations.

Canada has taken a firm stance on reducing its ecological footprint. Currently there is a plan in place to ban all single use plastics in Canada by the year 2021. The following article in The Globe & Mail touches on some of the plastics that cause harm in our environment, why recycling may not be enough and how we can be better to our environment.

We have all heard the narrative before that millennials spend too much. “They likely would rather spend $15 on avocado toast then save for a rainy day”. Although this may be true, it is short sighted and not looking at the bigger picture of the landscape our marketplace. How companies reach consumers has changed. Today you could have viewed 20- 50 ads in just 10 minutes of scrolling through an app on your phone. This means companies are spending less on an advertising but reach a broader target market.

Social media plays a profound role in how we spend as consumers and our financial well being. Putting an even bigger need for financial discipline and awareness in our everyday lives. Now more than ever millennial consumers should focus on paying themselves first before spending on non-essentials.

This article by Nick Routley analyzes how brands are switching their focus to social media to reach their target markets and how it has impacted consumers today.